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Hemispherical Stacks· Journal article· 2025

The Myth of Blurope

Design
not recorded
Published
DOI
10.1162/ANTI.5D06
Length
~451 words
Reading partner
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In the weeks after the public release of OpenAI’s GPT-4, Italy announced sanctions against the California company for allegedly including its citizens’ data in its model, which it claimed was against the law. In the ensuing months, this step would initiate a movement uniting populists from the political Right and Left, from Budapest to Berlin. The results, however, were not as intended.

Summary#

Benjamin Bratton's opening scenario imagines a Europe that wins its data-privacy fight. Beginning with Italy's sanctions against OpenAI after GPT-4, a populist movement of Right and Left succeeds in keeping European data out of the foundation models at the core of the planetary economy. The continent becomes "Blurope," opaque to systematic observation, and the piece traces how a polity that refuses to be modelled loses the capacity to govern.

The argument#

Bratton's claim is that seeing like a state has become inseparable from being computed. Since governance now runs on the ability to sense and model a society, a society that makes such modelling illegal does not gain autonomy; it sheds function while keeping symbols. The scenario is a reductio of the regulatory posture Bratton has criticised elsewhere: data protection extended to "a continent's right to be forgotten" yields a "low-resolution society," and politics, freed from the responsibilities of seeing, becomes "an autonomous realm of obscure, contested symbolism." Countries that once had ceremonial monarchies end up with ceremonial parliaments.

Section by section#

The piece is a short retrospective written from some decades on. Its world-building proceeds through small, comic failures: the Barcelona–Amsterdam open-source map, the only one permitted on European phones, routes users into canals; smaller cities quietly adopt Chinese navigation models trained on Guangzhou and Shenzhen, so their buses keep turning east; a "sovereign phone" built only from European minerals never ships. Bratton contrasts the outcome with King Canute, who failed to hold back the sea, and notes that the European bodies did succeed. The provocation lies in that success. The closing joke, whether a society that has made it illegal to be heard can be said to exist, is the argument in one line.

Key concepts#

  • Self-Depresentation — a polity's deliberate withdrawal from being sensed and modelled; Bratton presents it as the inverse of seeing like a state and as corrosive "in ways impossible to reverse."
  • Low-resolution society — the policy goal of the populist parties in the scenario: a continent that is not surveilled, modelled, or accounted for.
  • Hemispherical Stacks — the scenario tests what happens to a region that opts out of building one.

Connections#

Part of Hemispherical Stacks, where it leads the collection. Bratton makes the same case in argumentative form in Is European AI A Lost Cause? Not Necessarily., which criticises Europe's regulate-first approach to AI and proposes an alternative. Mi You's SEAoEU, in the same collection, arrives at a comparable Europe, stagnant and museumified, by a different route, and treats the outcome more gently. The underlying claim that sovereignty is made by infrastructural lines comes from The Stack.